A New Link Building Technique Sweeping the Web

 Link building techniques have been part of the SEO game for a long time, but techniques that worked 3 years ago don't work as well today, and some don't work at all. You see, Google is constantly fighting spam, so the algorithm has to evolve to take this into account. Does Google still suffer from spam attacks? Sure, but in my opinion they only get better.

It's no longer enough to generate thousands of site-wide links on sites like your friends' blogs. In fact, recently collected evidence has shown that Google puts little faith in site-wide links and links in footers, preferring instead to links in the general content stream. Google considers these types of links to be more beneficial because they are more likely to be provided editorially.

So the big question is how do you get those strong editorial links? Well the first option is Matt Cutts old way, make great content or great resource and the links will come. It's too easy and any good SEO knows it takes more to score on competitive terms. Another great option is blog carnivals, in-body linking anchored with your choice of keywords, great.

However, there is one method that is becoming more and more popular that is 100% white hat, meaning it is fully compliant with Google's guidelines and has been around for a while. You simply search for blogs relevant to your site, email the webmaster and offer to write unique content in exchange for a link to your site with the anchor text of your choice.

This is a great link building opportunity and behaves similarly to guest posting. You get optimized content on a relevant domain with anchor text of your choice in the middle of the main content. This is editorial and it is very natural to link for content. In my opinion, including links in the content of other articles and blogs is one of the best link building opportunities, and creating a page for a popular blog will not only give you a great link, but you will also benefit from targeted traffic.

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